mindtalks brand growth: Gongos & DISQO Partner to Transform Digital Behavioral Insights – Customer Think – picked by mindtalks

Consultative Agency & Insights Platform Perform Paradigm Shift  Enabling Types to More Comprehensively Understand Potential customers

Royal Walnut, Mich. – Gongos, Inc., a new consultative agency focused on cruising customer centricity for Fortune 500 companies, and DISQO, a Los Angeles-based audience-first insights platform, these days announced a partnership to deliver organizations a fully agnostic electronic consumer view of brands and their category. This partnership enables the particular targeted analysis of a riches of unstructured data, while delivering a clear path toward higher brand health and growth.

DISQO’s first-party audience allows for behavioral inputs at massive scale through permissioned data, despite the fact that Gongos analyzes and contextualizes the information against brand metrics to uncover custom insights that are substantial, ongoing, and comprehensive. Beyond label health measures, organizations are at present armed with the opportunity to identify client profiles, explore customer journeys, not to mention analyze path-to-purchase based upon digital behaviours that more fully reflect consumers’ lives.

“Digital bad reactions with brands have grown tremendously since the onset of 2020 and comprise a lion’s publish of the customer’s journey, ” said Camille Nicita, Gongos us president & CEO. “Leveraging DISQO’s wealthy data source—often not captured from conventional metrics—means marrying the what and the why to establish activation strategies that provide an important new dimension of competitiveness with respect to brands. ”

“DISQO powers the information about people on a customer-centric world, ” brings you Armen Adjemian, DISQO Co-Founder not to mention CEO. “We’re excited to be partnering with Gongos as many people are about the most forward-thinking agencies defining the future of customer centricity. Together, we enable brands in order to better understand their customers and even be all set to win the foreseeable future. ”

Gongos should join DISQO as of this year’s annual  IIeX The united states   event where DISQO’s Vice Us president, Consumer Insights, Carl Van Ostrand and Gongos’ Senior Analytics Übersetzungsprogramm, Lisa Speck will co-present “The Exponential Rise of Digital: The Critical Role of Behavioral Data in Brand Health” on Thursday September 10 th . The two will also provide along at the Insights Association’s  Are coming   event in December.

About DISQO

DISQO is a next-generation consumer-first insights platform that delivers unprecedented data in addition to analytics to the researching the market industry. The company powers insights experts and marketers with automated methods that drive consumer research and even improve ad effectiveness. Today, DISQO delivers an accurate and carry out view for the consumer journey by technology built on the facial foundation of first-party research from thousands of engaged consumers. By having consumers who choose to discuss their attitudes and behaviors, DISQO captures the highest quality details, empowering its clients to help make confident decisions. Founded in 2015,   DISQO   is headquartered in L . a, Colorado, and has over 160 staff members.

About Gongos

Gongos, Inc. is a consultative agency the fact that places customers at the soul of business strategy. Partnering by using insights, analytics, marketing, strategy, and additionally customer experience groups, Gongos operationalizes customer centricity by helping corporations both understand their customer requirements and deliver with them better compared to anyone else. Gongos was referred to as a Forbes “Small Giant” in 2020; ranks #44 among the particular largest market research organizations within the U. S.; and male partners with Fortune 500 clients all over multiple industries including Coca-Cola, Mars Wrigley, Kellogg’s, U. S. Commercial lender, UnitedHealthcare and General Motors. When it comes to further insight into Gongos, visit  gongos. com.

Source: customerthink. com

 

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