The use of predictive analytics isn’t new to the industry’s even bigger players, but for independent businesses, the utilization of this data files science is limited.
Researchers at Vertafore sought to email address this, developing a new stats tool that launched in August. Vertafore’s RiskMatch Retention Conjecture analytics device sources aggregated data from five, 700 agencies. Its purpose, Vertafore says, is “to help services modernize with analytics that assistance data-driven business decisions and enhance profitability. ”
Vertafore analysts used this tool in order to source new research on unique agency retention and published their very own findings in a new whitepaper.
Researchers found of which nearly 48% of independent insurance coverage agencies are losing between 15–20% regarding their policy renewals every four seasons.
In order in order to combat that drop-off, Vertafore believes agencies need to strengthen their analytics strategies by employing descriptive, diagnostic plus predictive analytics together “to targets actionable insights to increase shopper retention. ”
Typically the report and its research discovered a significant revenue gap around losses from non-renewals and increases in from new business each decade. According to Vertafore, if this were not for the extension of existing customers into fresh insurance product lines or raised coverages, the common agency would not even see annual growth.
The whitepaper gets extra specific on policy retention, categorizing the proportion of policies a lot of and least at-risk of non-renewal. See Figure 4 below.
Source: propertycasualty360. com
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