mindtalks advertising: WPP Merges GroupM, WT Data Units To Form New Data Consultancy 04/28/2021 – MediaPost Communications – picked by mindtalks

WPP is merging the specialist data units of GroupM and
Wunderman Thompson to form a new global data consultancy called Choreograph.

The holding company said the new entity is designed to provide data advisory services focusing on strategy,
implementation and privacy issues as well as optimizing first-party databases.

The new …

Source: mediapost.com


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