mindtalks advertising: Ron Ramaiya joins media agency Audience Group as director of analytics, research and insights – mUmBRELLA* – picked by mindtalks

Distinct media agency Audience Group seems to have hired Ron Ramaiya as after of analytics, research and information.

Ramaiya joins because of Seven West Media where the guy spent over five years simply because the head of enterprise, stats and insights, developing the business’ digital and data product offering.

Ron Ramaiya joins Audience Group from Seven West Media

Already, Ramaiya spent almost five ages at AMP, holding a wide range of data science roles as well as digital project lead for stats and insights.

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Ramaiya noted typically the value of data analytics through the pandemic.

“In times like these, it makes sense for companies to have some sort of greater reliance on data analytics. The decisions made by organizations during difficult times need to be able to be particularly well thought out and about, in addition to the right hands stats provide clarity and reassurance, ” he said.

“It’s not enough to uncover insights. They will must be actionable communicate some clear line of site for you to the clients commercial outcomes. We are driving outcomes like appointments, walk-ins, sales, sign ups, registrations, churn control, and consumer spend growth. We’re providing evidence-based advertising strategies and also consumer analytics that helps marketers spend their budgets cleverly. ”

Audience Group representative and co-founder, James McDonald, praised Ramaiya’s mix of skills.

“It takes a lot more than ages of experience to lead the agency team and find typically the perfect balance of creativity together with analytics for your clients advertising media programs.

“There’s a real art to it, and that’s what Ron delivers to the table. ”

Last month, Audience Group hired Sam Grimwood as head of digital and also analytics .

Source: mumbrella. com. au

 

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