mindtalks advertising: One Year On, Nearly Half of Users Opt-In to Apple’s ATT Tracking – Adweek – picked by mindtalks
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Apple sent shockwaves through the industry a year ago with the introduction of its App Tracking Transparency (ATT) framework, a mechanism that asks iOS users whether they want to be tracked by apps and have that data used by marketers to target ads. This sent advertisers into a tailspin, concerned there wouldn’t be enough addressable inventory for them to serve mobile campaigns to.
Source: adweek.com
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