mindtalks advertising: MobileFuse Acquires Enhance, Inc., Provides Industry-First SDK Integration Tools – AiThority – picked by mindtalks

  • Global Ad-Tech Company Continues Expanding Industry-Leading Capabilities With New Acquisition

MobileFuse, one of the largest end-to-end in-app, DOOH and CTV advertising platforms, announced it has acquired certain assets, platforms and patents from Enhance, Inc., the leading solution that removes “SDK barriers” between third-party services and developers. This acquisition stands as a strategic initiative to expand MobileFuse’s market expertise and innovative portfolio of solutions. Enhance is now a division of MobileFuse, and will operate under the name “Enhance by MobileFuse.” Enhance’s engineering team and founder, Chris Hughes, will be joining MobileFuse.

The acquisition provides MobileFuse publishers/app developers with an industry-first solution to integrate and maintain multiple advertising SDKs with little code or resources — boosting operational efficiencies, insights and revenue opportunities. Through the MobileFuse platform, users can now seamlessly modify their apps to:

  • Automatically implement approved third-party services and SDKs with no coding
  • Instantly update, remove or replace SDKs without having to manage code changes
  • Select from various services including ads, in-app purchases, analytics, attribution, push notifications, audio improvement, and more
  • Access new demand and revenue partnerships to start monetizing instantaneously

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“Currently, app developers and publishers are forced to decide between implementing many advertising SDKs or settling for a single SDK with less overhead and ultimately reduced results. With Enhance by MobileFuse, we’re effectively eliminating that industry-wide problem,” said Ken Harlan, founder and CEO of MobileFuse. “This acquisition uniquely positions us to unlock new revenue and optimization opportunities for our publishers in an agnostic way, and demonstrates our commitment to providing critical tools that help move their respective businesses forward.”

MobileFuse@ has direct integrations with hundreds of app developers and publishers, and this solution unlocks new ways for them to increase revenues. Additionally, through the acquisition, MobileFuse is now integrated in over 50,000 apps. Publishers can also take advantage of most major in-app ad networks without needing to implement each individual SDK manually. This demonstrates the next logical step in app-based digital marketing capabilities.

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“I’m really proud Enhance is joining the MobileFuse family, and to know our respective companies share core values in wanting to deliver solutions that solve industry problems,” said Chris Hughes, president of Enhance, director at MobileFuse@. “With MobileFuse, we have more resources to focus on improving the Enhance by MobileFuse@ product, drive innovation and provide new levels of customer support.”

Chris Hughes will continue to run Enhance, and will report to Dan Barnett, VP of Engineering at MobileFuse. For more information about Enhance by MobileFuse, visit: enhance.co

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Source: aithority.com


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