Every month, around a million people flock to the Mercedes-Benz website to check out its range of cars. The market for luxury cars is only around 40,000 units a year. If the German carmaker wants to find out who might be buying its cars, it would be looking for a needle in a haystack. So, it hopes to get leads from digital advertising. At the other end, for consumer-durables major Panasonic, the still-to-be-tapped India market for washing
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