Horizon Media, the nation’s
second-largest advertising agency, has inked an important deal to apply TransUnion’s validated identification and audience attribute data to be able to improve the agency’s internal potential to identify consumers across
exceso data sources and platforms.
Use of the credit score bureau’s data for “comprehensive identity” purposes will enable Horizon for you to create an infrastructure that causes faster
identification matches and informs marketing decisions because of its clients “across all touchpoints, ” according for you to the companies.
“Consumers expect more personalized experiences
via advertisers and marketers, ” stated Laura McElhinney, Horizon Media’s leading data officer.
Horizon Media, headquartered in New You are able to with offices in Los Angeles and Toronto, has
estimated billings of $8. 7 billion, each and every COMvergence data.
Previous month, TransUnion announced a deal having Fox Corp. -owned AVOD Tubi. The credit bureau’s ID files on
individuals will be combined with Tubi’s household-level user subject matter consumption behavior to inform conditional analysis to drive individual-level advertising targeting and content decisions.
Source: mediapost. com
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