Layla Kasha, SVP and chief marketing officer of the fast-growing and influential extreme discounter Grocery Outlet, will join Winsight Grocery Business editors and Supermarket Guru Phil Lempert in a livestreamed discussion at 12:30 EDT Sept. 1 as part of WGB’s Winsight Live series.
Behind a unique offering of stores run by independent licensees and opportunistic buying providing retail prices at 40% to 70% below conventional retailers, Emeryville, Calif.-based Grocery Outlet is one of the brightest successes in the food retailing industry in recent years, growing its store base at a 10% annual clip, successfully launching an IPO last year, and being the author of 16 consecutive years of positive same-store sales growth, including comps of 16.7% in its most recently reported fiscal second quarter.
Its stores offer what the company calls a fun, treasure-hunt shopping experience in an easy-to-navigate, small-box format. An ever-changing assortment of “Wow” deals, complemented by everyday staple products, generates customer excitement and encourages frequent visits from bargain-minded shoppers in a model that’s proven difficult to replicate.
Kasha joined Grocery Outlet in 2017, following marketing and advertising stints at Save Mart, Spouts Farmers Market and Cold Stone Creamery. Throughout her tenure she has led four major rebrands and played a pivotal role in two initial public offerings.
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