GoodData ® , a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers even more successful with data insights regarding content, audience and engagement.
” data-reactid=”13″> SAN FRANCISCO, April 30, 2020 (GLOBE NEWSWIRE) — GoodData ® , an innovator in end-to-end analytics solutions, announced today that TownNews is using its technological innovation to make media customers more productive with data insights about content material, audience and engagement.
TownNews gong8deng gong9deng is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspaper, TV, radio, and web-native news organizations.” data-reactid=”14″> TownNews is the leading provider of content direction systems and platforms for area media organizations in the Oughout. S., serving more than only two, 000 newspaper, TV, radio, and also web-native news organizations.
TownNews recently deployed GoodData technologies to launch “Data Insights” to be able to give TownNews’ media customers strong new tools for gathering, understanding, and acting upon the wide range of data that impacts their own businesses. TownNews produces about a billion page views a calendar month and 24 million rows for data.
“Our prospects have so much data of which ‘analysis paralysis’ can located in, ” said Brad Ward, CEO about TownNews. “With Data Insights, we pull data from a number of totally different silos, and present it in a way that makes this understandable and actionable. ”
Data Insights will get it easy to draw cable connections between the media company’s primary business products—videos, articles, and several other content—and the revenue that’s made from those products. By being familiar with how each piece of content influences income, media organizations might make more stated to decisions regarding content, advertising prices, and staffing.
“Media companies are awash in information, but being able to try to make sense from it is the fantastic challenge for them, since it is suitable for any company, ” said Zdenek Svoboda, co-founder and VP of product, GoodData. “Our technology allows deep insight that drives advised decision-making, and media companies will definitely most certainly benefit. ”
Several early Data Insight customers have already seen a new return on investment after acquiring that they weren’t finding the right optimum advertising revenue that was available to them, TownNews reports.
here .” data-reactid=”20″> For more info regarding TownNews and Data Experience, read the case study below .
GoodData gong8deng gong9deng is the only platform that provides the creation, delivery, and automated management of analytics at massive scale. We enable companies to embed analytics within their products to deliver insights for their customers, partners, and other users to make business-critical decisions.” data-reactid=”21″> About GoodData
GoodData is the just platform that can offer the creation, labor and birth, and automated management of analytics at massive scale. We make it possible for companies to embed analytics inside of their products to offer insights just for their customers, partners, and various customers to make business-critical decisions.
our website and follow GoodData on Twitter and LinkedIn gong8deng gong9deng .” data-reactid=”22″> More than 50 percent associated with the Fortune 500 are using GoodData to achieve actionable ideas. GoodData is headquartered in Bay area and is backed by Andreessen Horowitz, General Catalyst Partners, Intel Capital, TOTVS, and others. With respect to more information visit our website and follow GoodData about Twitter and LinkedIn .
TownNews equips local portable media organizations with the digital options and guidance to transform their own business models and flourish within the digital age. Our equipment and expertise in print, virtual, video, OTT and advertising enable forward-thinking media organizations in strong markets to efficiently engage their audiences, increase security and improve revenue.
www.TownNews.com gong8deng gong9deng .” data-reactid=”24″> Fueled by an appreciation for local mediand a good 30-year proven track record of success, extra than 2, 000 news institutions have benefited from the podium and tools we’ve built particularly for the media industry to survive. Learn more at www.TownNews.com .
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Source: finance. yahoo. com
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