NEW YORK, March 31, 2021 /PRNewswire/ — The Integrated Advertising market will register an incremental spend of about USD 112.72 Billion, growing at a CAGR of 4.00% during the five-year forecast period. A targeted strategic approach to Integrated Advertising sourcing can unlock several opportunities for buyers. This report also offers market impact and new opportunities created due to the COVID-19 pandemic. Download free sample report
Key Highlights Offered in the Report:
- Information on how to identify strategic and tactical negotiation levels that will help achieve the best prices.
- Gain information on relevant pricing levels, detailed explanation on pros and cons of prevalent pricing models.
- Methods to help engage with the right suppliers and discover KPI’s to evaluate incumbent suppliers.
Insights into buyer strategies and tactical negotiation levers:
Several strategic and tactical negotiation levers are explained in the report to help buyers achieve the best prices for the Integrated Advertising market. The report also aids buyers with relevant Integrated Advertising pricing levels, pros, and cons of prevalent pricing models such as volume-based pricing, spot pricing, and cost-plus pricing and category management strategies and best practices to fulfill their category objectives.
For more insights on buyer strategies and tactical negotiation levers, Click here.
Key Drivers and Trends Fueling Market Growth:
The pressure from substitutes and a moderate level of threat from new entrants has resulted in the low bargaining power of suppliers.
Price forecasts are beneficial in purchase planning, especially when supplemented by the constant monitoring of price influencing factors. During the forecast period, the market expects a change of 3%-5%.
- Identify favorable opportunities in Integrated Advertising TCO (total cost of ownership).
- Expected changes in price forecast and factors driving the current and future price changes.
- Identify pricing models that offer the most rewarding opportunities.
Some of the top Integrated Advertising suppliers listed in this report:
This Integrated Advertising procurement intelligence report has enlisted the top suppliers and their cost structures, SLA terms, best selection criteria, and negotiation strategies.
- Dentsu Inc.
- Daniel J. Edelman Holdings Inc.
- BBDO Worldwide
- Omnicom Group Inc.
- The Interpublic Group of Companies Inc.
- Havas Group
- WPP Plc
- Publicis Groupe SA
- Goodby Silverstein & Partners
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Table of Content
- Executive Summary
- Market Insights
- Category Pricing Insights
- Cost-saving Opportunities
- Best Practices
- Category Ecosystem
- Category Management Strategy
- Category Management Enablers
- Suppliers Selection
- Suppliers under Coverage
- US Market Insights
- Category scope
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