mindtalks advertising: Disney Starts ‘Advertising Platforms’ Team, Looks To Develop Unified Ad Platform 06/18/2020 – MediaPost Communications – picked by mindtalks

Looking to streamline all of its linear, streaming, and
virtual advertising technology, Walt Disney’s Direct-to-Consumer & International Technology group have started a new global power team — Advertising Platforms.

The effort
includes what the company says will be a good long-term development of a “unified offer platform. micron

The fresh group “will enable the company to spotlight key aspects that will
deliver value for you to brands in a converging thready and digital landscape, ”  an enterprise statement says.  

Jeremy Helfand, formerly vice us president
and head of advertising networks at
Hulu, will lead the new local community. Advertising Platforms will work near with Disney Advertising Sales.

In supplement, the
group looks to create ongoing support for cross-platform stock offerings like its new
video advertising management software, Disney Hulu XP, which launches October
1.  

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For that fresh platform, “you’ll have one agreement on the completing video visitors covering all video views for any Disney platform, ” Rita
Ferro, president of Disney Promotion Sales, said recently to Television News Daily. “This is new due to Disney. ”
 

Likewise, Advertising
Platforms will develop fresh formats that improve advertising to receive both viewers and brands, as well as advanced automation of advertising, your expansion of programmatic buying together with selling
platforms.  

Disney says your group will look to leveraging data of consumer insights appearing in expanding addressability and attribution throughout media buys for marketers, not to mention
to increased return on investment for advertising clients.

 

Source: mediapost. com

 

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