Acxiom ® , the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences , today announced the launch of ConneCXions, a portfolio of digital transformation solutions that seamlessly combines Acxiom’s 5 decades of expertise in martech – including customer data platforms, identity, and ethical data usage – with omnichannel adtech programs and a premium publisher networking. Acxiom’s ConneCXions portfolio bridges the particular gap between martech and adtech, this enables marketers to leverage customer intelligence holistically across earned, owned, as well as paid channels, improving marketing functioning, ROI, and creating better things for people across all touchpoints.
The goal of responsible marketing is to get to people with relevance, respect and even efficiency. While there a wide range of martech and adtech technologies which may participate in a role in helping marketers achieve this goal, the actual number of platforms and programs available has created a “madtech” chasm for marketers, who will be frustrated with the lack in connectivity between the two ecosystems and the challenge of unifying audiences and insights across all their marketing efforts.
In order to combat this challenge, Acxiom is definitely bringing together their decades with experience in integrating technologies and also ideas for marketing solutions and binding it to the adtech ecosystem with a suite of purposes and services. The modern ConneCXions to comprehend solves the “madtech” problem by simply enabling the integration of information in addition to identity, applications and services, addressable strategy, and media activation across a marketer’s existing technologies – delivering improved marketing performance.
“Companies are now really considering how they gather, integrate, and activate enterprise insights plus are increasingly seeking more involved solutions, ” said Chad Engelgau, Acxiom’s CEO. “The ConneCXions collection provides a truly connected digital transformation solution, with data-driven experience powering a brand’s marketing intellect, enabling better customer experiences the fact that lead to business growth. ”
The ConneCXions simpler of solutions combines Acxiom’s foundation capabilities with those of Kinesso and Matterkind , giving brands an accomplice who can help them express their data-driven strategy, execute at their marketing plan, integrate and optimize their existing “madtech” investment funds, and curate data and support for future investment. ConneCXions helps make IPG the first agency hosting company to offer such any integrated and holistic marketing deal with.
“If your experience aren’t connected across martech in addition to adtech, you can’t possibly uncover the greatest value from your own investments, ” said Arun Kumar, Chief Data and Marketing Engineering Officer at IPG. “Worse yet, you can’t best serve your audience by delivering great promoting. By bringing together Acxiom’s buyer intelligence capabilities with Kinesso as well as Matterkind solutions, clients are within a position to get their media content, digital and offline marketing together and break down the succursale that limit marketing performance. ”
“There is no firm more equipped than Acxiom to be able to solve this challenge for the exact world’s best marketers, ” stated Engelgau. “Over the past several years, clients have renewed around 95% of the contracts with Acxiom, highlighting their trust in your ability to turn data as well as technology potential into better consumer experiences and, in turn, better business results. ”
The ConneCXions portfolio of remedies currently includes:
- Audience Insights & Strategy to be able to create and activate audience-first plans and advertising audiences, powered simply by connected data and identity.
- Advanced Media Analytics, as well as a host of media units and performance analytics, with related reporting capabilities that enable any open, transparent view of promoting overall performance.
- Addressable Advertising, which unfortunately enables channel-less, audience-focused activation not to mention optimization to connect with the audience regardless of device.
- Digital Platform Services that allow you to maximize the value of your marketing technology investments, which include DMPs, CDPs, Tag Management and various other martech and adtech platforms.
- Consulting & Advisory Services delivered by experienced strategists and also practitioners to help you give you a connected digital transformation system to maximize return on your marketing and advertising investments.
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Source: martechcube. apresentando
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