Fast-Growing DISQO Adds Some to Marketing Team
December 22 2020
Consumer insights software DISQO has expanded its Internet marketing team with the addition for former Kantar exec Anne Seeker as VP of Product Advertising and marketing; David Grabert as VP of Brand & Communications; and Karin Odell as Head of Interest Generation.
–> Founded in 2015, Los Angeles-based DISQO delivers a ‘complete view’ of the customer journey through technology built for first-party research from millions with engaged consumers, who choose to be able to share their attitudes and conduct. Hunter (pictured) joins after working while EVP of Strategy & Growing at Kantar; at Comscore intended for nine years, latterly as SVP of Advertising Effectiveness; and mainly because Head of Insights at AOL. She also spent above a few years in sales roles towards behavioral targeting and audience administration system TACODA.
Grabert was most recently Global Mind of Marketing & Communications for GroupM, WPP’s media investment group, before which he held senior functions at Clear Channel Outdoor, Paddling Ventures and Cox Communications; while Odell’s career has included functions at EZ Texting, Velocify together with FirstRain. DISQO’s co-founder and CMO Armen Petrosian says the employs will help broaden and deepen industry relationships, promote the firm’s portfolio of solutions, and even more accelerate its three-year consolidated twelve-monthly growth rate of 441%.
‘We founded DISQO considering that we saw a better approach to help marketers know their customers and create better brand ordeals that drive their marketing objectives. Anne, David and Karin every bring tremendous expertise in their very own respective fields, and each show our passion for evolving advertising with transparency and ethics of which respect the consumer. They’ll help us take DISQO to new heights in 2021 and beyond’, Petrosian adds.
Web site: www.disqo.com .
Every one articles 2006-20 written and edited by Mel Crowther and/or Chip Thomas unless otherwise stated.
Source: mrweb. possuindo
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