mindtalks advertising: OpenAP Introduces ‘OpenID,’ New Identifier For Linear TV/Digital Advertising 04/28/2021 – MediaPost Communications – picked by mindtalks

OpenAP, the advanced advertising platform focused on
linear TV, is launching its own identifier, called OpenID, to gain data insights on cross-platform media, as well as to compete with big digital advertising players. A number of media agency groups
have signed on.

The focus, says OpenAP CEO David Levy, speaking …

Source: mediapost.com


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