mindtalks advertising: Omnicom Debuts Video Ad Honing Tool, Powered by Google Data – Adweek – picked by mindtalks

A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don’t work.

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Source: adweek.com


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