mindtalks advertising: Marketing focused MadNetwork absorbs blockchain content firm Po.et – Ledger Insights – picked by mindtalks

Yesterday the advertising and media-oriented blockchain  MadNetwork   announced that is absorbing the blockchain protocol  Po. et , of which focuses on content monetization. Collectively the firms will target information validation to enable content not to mention monetization use cases. Founded through 2017, MadNetwork is backed with investors  Blockchange   and  Fenbushi . The latter is China’s first venture capital firm that will invests exclusively in blockchain firms.

“MadNetwork is building the fundamental covering that almost all enterprise methods need: the ability to confirm the identity of anything throughout the digital world; whether its people, assets, organizations or gadgets, ” said Adam Helfgott, CEO of MadNetwork Adam Helfgott. “Absorbing the Po. et team and additionally resources will help us achieve our shared vision of the more transparent, fair, and obliged web that much more fast. ”

Founded in 2017, initially Po. et built open-source software in support of content timestamps and data remise using Bitcoin’s blockchain. More just lately, it started using Ethereum but experienced significant issues just like superior transaction expenses, storage, and climbing.

MadNetwork’s solution addresses some of all these issues by creating an Ethereum sidechain to achieve speed in addition to manage transaction costs. In it has the recently updated whitepaper, the company says, “by anchoring MadNetwork within an Ethereum smart contract process, those same properties that normally make Ethereum a difficult engineering in the enterprise setting can be leveraged for the benefit of creating a more secure system. ”

Officially launched in 2018, MadNetwork released developer tools as a result of advertising and data platform  MadHive , whose mission is to help simplify programmatic advertising. In September this year, MadNetwork partnered having non-profit blockchain consortium  AdLedger   to help become technical standards in advertising and also media. Then in October, MadNetwork was selected by Verizon  for you to promote its corporate transparency motivation,   Full Transparency . The project is designed for you to work as a decentralized record holder for newsrooms and sites. Its ultimate goal is in order to “stop the truth decay induced by fake news. ”

Origin: ledgerinsights. com


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