Kantarhas acquired Numerator, a Chicago-based, tech-driven consumer and market intelligence company.
- Their combined dataset will provide insights into the shopping habits of almost five billion consumers globally.
Kantar completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from
Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada. The Worldpanel Division of Kantar already provides ‘currency grade’ shopper insights in more than 45 countries outside of North America. The combined dataset will provide insights into the shopping habits of almost five billion consumers globally, informing the growth strategies of the world’s leading CPG/FMCG brands.
Commenting on the transaction completion,
Christophe Jacobs, a Managing Director at Bain Capital, added: “Numerator is well positioned to further transform the consumer insights and market share measurement business in North America. The acceleration of Kantar’s and Numerator’s technology roadmaps, together with their complementary offerings creates a new global standard.”
Eric Belcher, CEO of Numerator, added: “Kantar is the ideal company for Numerator to join forces with given our complementary geographies, technologies and data science capabilities. On top of that, we’re pleased to have Bain Capital’s commitment to providing their extensive resources in support of our plans to continue to lead the industry in innovation.”
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