mindtalks advertising: Horizon Media To Use TransUnion ID Data For Cross-Platform Targeting 05/07/2020 – MediaPost Communications – picked by mindtalks

Horizon Media, the nation’s
second-largest advertising agency, has inked an important deal to apply TransUnion’s validated identification and audience attribute data to be able to improve the agency’s internal potential to identify consumers across
exceso data sources and platforms.

Use of the credit score bureau’s data for “comprehensive identity” purposes will enable Horizon for you to create an infrastructure that causes faster
identification matches and informs marketing decisions because of its clients “across all touchpoints, ” according for you to the companies.

“Consumers expect more personalized experiences
via advertisers and marketers, ” stated Laura McElhinney, Horizon Media’s leading data officer.

Horizon Media, headquartered in New You are able to with offices in Los Angeles and Toronto, has
estimated billings of $8. 7 billion, each and every COMvergence data.

Previous month, TransUnion announced a deal having Fox Corp. -owned AVOD Tubi. The credit bureau’s ID files on
individuals will be combined with Tubi’s household-level user subject matter consumption behavior to inform conditional analysis to drive individual-level advertising targeting and content decisions.



Source: mediapost. com


mindtalks.ai ™ – mindtalks is a patented non-intrusive survey methodology that delivers immediate insights through non-intrusively posted questions on content websites (web publishers), mobile applications, and advertisements (ads). The conversation is just beginning !, click here to sign-up and connect with other mindtalkers who contribute unique insights and quality answers on this ai-picked talk.

Related Articles


Your email address will not be published. Required fields are marked *