mindtalks advertising: Adthena Acquires Kantar’s Paid-Search Intelligence Business, Formerly AdGooroo 01/20/2021 – MediaPost Communications – picked by mindtalks

Adthena, known for its AI-powered browse intelligence, announced Tuesday the acceptance of Kantar’s paid-search business, in the past known as AdGooroo.  

Terms of the contract were not disclosed.

This acquisition of Kantar’s paid-search stores enables Adthena to break brand-new ground, based on Ian O’Rourke, CEO and founder of Adthena.

“As
search continues ::.

Source: mediapost. apresentando

 

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